Newsletter - October, 2009
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* earthlink.net |
* juno.com * live.com
* msn.com
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* verizon.net
* yahoo.com |
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You Must Use Social Media to Promote Your Brand
By Phyllis Zimbler Miller (c) 2009
If you think Twitter, Facebook, and other online social
media communities are only for teens, you're missing out on
valuable and free marketing platforms for your brand (book,
business or product).
Further, if you're not on social media, you're risking
losing your potential clients/customers to those smart
business people who are utilizing social media.
Which social media platforms you focus on depends a great
deal on what your brand is. Here are seven excellent reasons
why you must use social media no matter what you are
promoting:
Reason 1: It's the Most Cost-Effective Online Advertising
The current most popular social media platforms being
used for business are free: Twitter.com, Facebook.com and
LinkedIn.com. (LinkedIn does have an upgrade that costs, but
it's not necessary to get this upgrade.) And this is
"relationship" marketing to targeted markets. "Free" is
definitely more cost-effective than spending money on online
advertising techniques such as Pay Per Click or banner ads.
Reason 2: You Can Have Global Reach With Social Media
The world is now a global marketplace. Why not reach
this global market? Many of the most popular social media
platforms have this global reach, and you can see this
clearly illustrated on Twitter. At any time of day or night
you can see real-time "tweets" from people in Japan,
England, the U.S., India and many other countries.
For example, if you have a book that might appeal to anyone
in the world who reads in English, why limit yourself to
just promoting in the U.S.? Thanks to Amazon people outside
the U.S. can buy your book even if it is only available in
U.S. stores.
Reason 3: You Can Attract Targeted Groups of People
as Potential Clients/Customers for Your Brand
Social media enables you to join groups of people with the
same interests and goals. On LinkedIn and Facebook you can
join groups as varied as Children's Book Writers to
eMarketing. If you choose groups to join based on your
brand, you'll be putting yourself in front of the exact
groups of people you want to reach as potential
clients/customers. This can pay off in increased sales for
you.
Reason 4: You Can Form A Community by Using the Community
Aspect of Social Media
Once you are active on social media platforms and have
people who are your followers (Twitter), your friends (Facebook)
and/or your connections (LinkedIn), you can start groups of
highly targeted interests. You can create a niche market in
your brand, book or business and share your knowledge with
others who join your community.
These people can become your loyal followers, friends and
connections - and they can help spread your marketing
message to their followers, friends and connections.
Reason 5: You Can Use Social Media to Establish Your
Expertise
People like to do business with people they know, like
and trust. By sharing your knowledge for free online with
the people in the social media groups you belong to, you can
establish yourself as an expert. This can pay off in
increasing potential clients/customers' trust in you.
And you can also receive invitations for blog "interviews"
or BlogTalkRadio show interviews or podcasts. And these
interviews lead to more free exposure for your brand and
more free exposure for your expertise.
Reason 6: You Can Use Social Media to Find
Cross-Promotional Partners
Amazingly in the world of social media, people who would
be considered competitors in the off-line world are teaming
up to provide products and services to their combined
clients/customers.
And these clients/customers are very responsive to these
cross-promotions (often called joint ventures) - especially
when introduced to a second expert by a first expert they
already know, like and trust.
You and your cross-promotíon partner can each get access to
the other person's "list" (the names of interested
clients/customers collected at a website) and thus you've
greatly expanded your potential client/customer pool.
Reason 7: With a Few Keystrokes You Can Announce New
Updates of Your Activities
Your updates on Twitter, Facebook or LinkedIn take
seconds - and you've announced to your followers, friends
and connections what you're doing or what you're offering or
what you're speaking on. And there are even online
applications that allow you to update your status across
several of your social media accounts simultaneously. So it
is as easy as 1-2-3 to keep in front of your potential
clients/customers.
In conclusion, once you become active yourself on social
media platforms, you'll find many more reasons to promote
your brand, book or business on social media in order to
attract targeted potential clients/customers. And you'll
look back at your pre-social media days and wonder how you
ever did marketing without using online social media.
About The Author
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has
an M.B.A. from The Wharton School and is an Internet
business consultant whose company website
www.MillerMosaicLLC.com has lots more useful advice like
this. Grab her free report on "The Top 3 Internet Marketing
Elements" to maximize your Internet marketing experience.
Claim your report now from
www.TeachMeBranding.com. |
