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Posts filed under: SEO

  • Web Design Process

How to Optimize Web Page Content

How to optimize web page content SEO isn’t as complicated at it may seem. By applying a few simple tips to optimize web page content, you can change a page’s SEO performance and ultimately, its ranking. WordPress makes it fairly...
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SEO Ranking

SEO Ranking can be a confusing topic. here are a few thing that are important in ranking your website high in the search engines. Content  Content is the text on your website.  Search engines attempt to show the most relevant results to people...
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Six Reasons Your Website Might Ruin Your SEM

Six Reasons Your Website Might Ruin Your SEM By Gary Cooke When you look at your search engine marketing reviews, are you excited or is it a monthly task you dread? Are numbers falling off? Are conversions plummeting? Is core...
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Longer Search Queries Are Becoming the Norm

Longer Search Queries Are Becoming the Norm: What It Means for SEO By Jayson DeMers User search queries can no longer be considered in terms of the basic keywords and keyword phrases that comprise them. In the early days of...
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Content Inspiration From Competitors

By Dave Davies Apr 16, 2015 Earlier this week Jayson DeMers wrote an article here on Search Engine Watch titled, “5 Ways to Use Your Competitors to Gain SEO Momentum.” While reading it I thought of how each area could...
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Amplify your Content

Guest Post By Ivan Serrano There are so many social media sites out there now, you don’t know where to begin to market your company or startup. Every social media site has an entirely different personality, and equally different demands and...
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Content Marketing Strategies for 2015

October 2, 2014 Content Marketing Strategies for 2015 By Tina Courtney-Brown in Article Marketing Featured Marketing Marketing has seen a massive renaissance in recent years, morphing from a game of hard sell tactics to a process that provides actual value...
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Google Shows How-To Lists in SERPs

By Julia Spence-McCoy It’s raining… Google Pandas, Penguins, and other SERP animals. So what’s the latest change in the Google forecast of updates? Starting this past month, Google started to list “how to” lists and directions on SERPs. There are...
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Link Building Guidelines

14 Ultimate Link-Building Guidelines to Keep Safe in 2014 How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google...
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Writing Copy for Conversions

Writing Copy for Better Home Page Conversions By Julia Spence-McCoy in Marketing How many people land on your home page and go away? The ultimate goal is to create a home page that pushes conversions, but it’s impossible to do if you don’t...
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Page Rank – What is it?

Page Rank Explained When the term rank is mentioned, what comes into your mind is the positioning of a variety of things. Therefore, what is page rank? Page rank is the numeric representation of pages in the World Wide Web...
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How To Build A Local Brand Through Online Marketing

May 5, 2014 at 10:09am ET by Myles Anderson The terms Brand and Brand Marketing are usually associated with large businesses. Having a brand is seen as something significant — something that only businesses with big ideas and even bigger wallets...
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Our records show you haven’t updated your free Google Business listing in 2014

Our records show you haven’t updated your free Google Business listing in 2014 Have you received this call? Did it sound like it was from Google? I can assure you, it wasn’t. Spammers are cold calling local businesses and claiming...
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  • On page optimization

On-Page Optimization Remains Important

January 15th, 2014 | On page Optimization by The RankPay Team The search industry is full of never-ending changes, it’s fluid with new relevancy signals, algorithm changes, and implementation testing that impact rankings consistently.  However, the one constant is that On-Page Optimization remains...
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How to Spot SEO Scams

How to Spot SEO Scams Jan 22, 2014 at 9:50am ET by Stephan Spencer I have written numerous times on the many myths that abound in SEO. But it seems that no matter how many times I try to bust these myths...
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10 Tactics to Perfect Your Online Market Research

By Terri Seymour Marketing research is the process of gathering information about products and consumers that aids you in connecting with your customers to provide them with the products and services they want and need.  Effective marketing research can help your...
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Seven Ways to Increase Interaction on Your Blog

Seven Ways to Increase Interaction on Your Blog  By Rachna Jain Writing a blog sometimes feels like a labor of love, especially when you’re first starting out. You spend time thinking about topics, spend time creating content around your ideas, and...
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Easy SEO

Easy SEO with Yoast Plugin for WordPress The Yoast plugin is the Easy SEO solution for WordPress.  Check out the Videos below for tutorials.  I load this plugin on all of my Client’s websites so they can adjust their SEO whenever they...
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How Author Rank Became an SEO Darling

Google, SEO and Author Rank: It’s Getting Personal By Tina Courtney-Brown in Featured 04 2013 Monday In the competitive world of SEO, any edge up on the competition is a godsend. Here’s a word to the wise: If you’re looking...
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Optimizing Your Website for SEO in 2013

Google algorithms have always been something of a mystery, but for many webmasters they have become a nightmare. Over the last year, keyword searches have become erratic, understanding how to improve page rank is more confusing than ever and the...
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Social Media for Search Rankings

Social Media for Search Rankings – What’s all the hype about Social media for search engine rankings?  It’s simple, the more social media followers, likes and video views you have, the more important you look to Google. In a recent detailed...
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