Guest Post By Ivan Serrano
There are so many social media sites out there now, you don’t know where to begin to market your company or startup. Every social media site has an entirely different personality, and equally different demands and expectations on how they believe you should appear. You want to catch as many followers as you possibly can, but you’re not sure where to begin. The obvious answer: have a strong presence on every site.
If you want to expand your brand and get word out about what you’re doing, then it’s crucial that you start getting your name out there as fast as possible. Start with the basics – Facebook and Twitter, but certainly don’t stop there. Facebook and Twitter are easy ways to cast large nets and catch great numbers of audiences, but you definitely should expand wider than the obvious platforms. Growing even more popular than Facebook – sites like Instagram, Vine and Vimeo offer a unique stage for you to channel your company’s personal visual narrative for everyone to see. As trite as it may sound, oftentimes a picture really is worth a thousand words. There are even a lot of lesser-trafficked platforms, like Pinterest or Google Plus, that are just as important in getting your information out there. If you really want to amplify your content, then you’re going to have to take the time to learn the right etiquette for each site. You want to avoid posting the same story on every site – your customers will get bored and stop following you if they start seeing too much repetition. But to really get your name and brand out there, then you are going to not be afraid to sell yourself a little bit. Remember: selling yourself does not mean you’re selling out! There’s a lot you can do to spread your vision of your brand in the way you want it seen. Here are some tips to keep in mind so you can spread your content fast and in the right way: