What is SEO?
A lot of my clients ask me this question. What is SEO – exactly? There is on-page SEO, which is optimizing your website pages with your so they get recognized by the search engines. It’s best to target one keyword search phrase per page, so if you have several that you want to use, I would suggest setting up a separate page for each keyword phrase.
A keyword phrase would be something like “Sacramento blue widgets”. This would be a good keyword phrase if your company sells locally in Sacramento and makes widgets but especially wants to sell blue widgets.
SEO is a pretty in-depth process that takes time and expertise. I do not offer SEO as a service, but I do offer on page SEO and advice for other types of SEO. SEO companies can cost from $100.00 to $1,000.00 a month. This is something that most small businesses can’t afford, but you can do most of it yourself and save a lot of money. Local businesses are fairly easy to get ranked high just by proper on-page SEO. With a little bit of time and understanding of SEO, you can get your own website ranked high in the search engines.
On Page SEO
On-page SEO is having a targeted keyword phrase in all the right places for each page and blog post of your website. This includes page name, page title, photo name, photo title, alt tags, within the content and in the meta tags. Meta tags are not visible on web pages but are seen by search engines. On page SEO also includes creating XML sitemaps for the search engines to follow. These are files that you don’t see, but the search engines do.
Backlinks are another indication of your “authority”. The more relevant and higher ranking website you have backlinks on, the better you will come up higher in the search engines. If a lot of other authority sites want to link to your website, you must be important! Or, that’s how Google sees it.
Traffic is important because the more traffic your website gets – you guessed it – the more authority you have. By doing the things listed above you can help increase your traffic. It just makes sense that the more your website link is out there, the more it will get clicked on.
There are two factors regarding your domain name that pull weight with the search engines. The first is the age of the domain name. The longer your domain name has been registered, the more weight it pulls. the second is the name itself. If you have a keyword domain name like sacramentobluewidgets.com, it can help immensely in the search engines. An older domain name pulls more weight, so if you have a domain name that is a few years old, you’re better of using it. if you are just starting out, a keyword domain name is a better choice.
Social Media – What’s all the Hoopla about?
Social media is important to the ranking of your website because It gives your website “Social authority”.
If you have a Facebook page with lots of likes and people sharing your posts, you must have something important to share in the eyes of the search engines. If you don’t know the difference between your regular Facebook page and a business page, give me a call and I’ll help you understand this.
If you have a YouTube Channel with some videos that are posted on your page, this is good. If you put a good keyword description and your full website url (with http://) with each YouTube video this is even better. Now get a lot of people to watch your video on YouTube, and you’re golden! Google owns YouTube and definitely likes to see popular videos linked to websites. If you really work at it, your video may come up higher in Google than your website.
Not many people have time to ‘tweet” on Twitter, but again, having people follow you and share your tweets makes you look more like an important authority in your area of business to the search engines.[/pulsehover_text]
The same goes for Google Plus, Yelp, Merchant’s Circle, LinkedIn, Pinterest and all of the other social and ranking sites out there.
It’s really important to make sure your company address, website and phone number show up the same everywhere they are listed. They are called “citations” and are an important identifier of your business. When you find listings that have old or incorrect information, do your best to change it by claiming the listing or contacting the website owner.
Do a Google search for your business phone number (with area code). You will see all kinds of listings pop up that you didn’t know existed! many of them have pages that can be claimed and updated with your website address and other important information you would want to be there. Every little bit helps. you can try this by typing in your address or website (without the http:// or www).
This is just a short version of “What is SEO?”. My clients know – I give them sound advice and help them get ranked high without paying an SEO person. I can help you get your own site ranked. All you have to do is hire me!
Helpful SEO Info: